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Trading up 31%, web traffic up 134%
During 2010 over four million trading transactions were facilitated by ShipServ with an annual value of US$1.7bn, up 31% on 2009. In addition, nearly three quarters of a million visitors came to ShipServ Pages to source goods from over 35,000 suppliers, up 134% on the previous year.
The year saw many major names sign up to trade via ShipServ including ABCmaritime, Alpha Shipmanagement, BW Gas, Chellaram Shipping, Mowinckel Ship Management, OSM Ship Management, Pacific Basin, Prestige Cruise, Reederei F. Laeisz, SeaCor Dubai, Regent Seven Seas Cruises, Star Cruises, Tai Chong Cheang Steamship, Tolani Shipping and Wah Kwong.
Customers consistently tell us that they like what they get from ShipServ.
“We see ShipServ as one of many useful tools, to continue our improvement,” said Steinar Sandberg, Group Purchasing Manager, OSM Ship Management AS.
“We foresee considerable potential for our fleet and management operations from this partnership with ShipServ,” said Daniel Wolf, CEO of ABCmaritime Group.
ShipServ’s presence in specific shipping segments also continues to grow, with 24% of the world’s cruise capacity, 40% of the world’s container carrying capacity and 43% of the world’s LNG fleet all now connected to ShipServ TradeNet, the e-commerce trading platform for ship supplies.
“We’re delighted that so many marine and offshore businesses rely on ShipServ in their day-to-day operations,” commented Paul Ostergaard, Founder & CEO, ShipServ. “With our growth in 2010 we can truly say ShipServ is the one place that maritime professionals come to do business.”
87% increase in enquiries and 115% increase in orders for suppliers
The benefits of ShipServ to both buyers and sellers have been well established during 2010. Sellers increase their brand awareness, win new business and manage orders more efficiently. And whilst ShipServ offers free entry-level offerings, suppliers that invest in their ShipServ presence experience an 87% increase in enquiries and a 115% increase in orders, all typically within a period of just six months.
Buyers don’t miss out either. Easy connection to suppliers gets them faster response times, meaning order cycles are reduced and costs go down. On average, purchasing cycle times are reduced by more than 30%, freeing up buyers to spend more time on strategic sourcing and contract management. Research among buyers on ShipServ indicates that a shipmanager with a fleet of 20 ships can save over $600,000 per year.
A year of product innovations
ShipServ completed its acquisition of Mariner’s Annual, integrating high quality ordering data from the MA Ordering Guide into its online directory ShipServ Pages. The company also launched the maritime industry’s first-ever online advertising network, ShipServ Ad Network, giving advertisers the chance to advertise on more than 30 leading maritime industry websites with one consolidated order.
ShipServ developed the use of Social Media in the maritime industry, introducing Amazon.com-style reviews on ShipServ Pages, allowing buyers to submit reviews of suppliers they have traded with on TradeNet. In a December 2010 survey, three out of four buyers stated that they would choose a supplier with the better customer reviews if their products and services were similar.
The number of out-of-the-box integrations between ShipServ and major fleet management software packages also increased during 2010 to over 20. New or updated agreements were signed with ABS Nautical Systems, Danaos, Germanischer Lloyd Maritime Software, R+M Business Software, Teomaki, Tero Marine and Vertex.
For shipmanagement software providers, the ability to link to ShipServ through their M&P systems is a must-have for them to keep a competitive edge.
“Streamlined purchasing is key to realising efficiencies and a closer link with ShipServ is the natural way to help our customers achieve that,” said Karen Hughey, president and COO of ABS Nautical Systems.
Dr Torsten BÃ¼ssow GL’s head of Maritime Software, said: “As an innovation driver for the industry GL Maritime Software values this kind of co-operation with other strong maritime technology providers, to bring the best benefit to our joint client base.”
2011 will see ShipServ continue to innovate, encouraging the community to be the one to review, rate and validate supplier information on its platform, through the launch of new tools which enable brand owners to verify authorised agents as well as providing buyers with the ability to review and rate the performance of suppliers within the Pages directory.
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