Bizarre Marketing – LG’s Unusual Launch of New Eco-Friendly Fridge

Published: June 30th, 2009 by Mike |

LG, the global manufacturer of electronic products and home appliances, has converted a 70-meter long push barge into a large, floating advertisement for the launch of their new eco-friendly refrigerator. The football field sized vessel/refrigerator sailed up the Seine from Le Havre to Paris between June 22 and June 25.

The new refrigerator uses LG’s “Linear Compressor” technology requiring 20 percent less energy than conventional refrigerators. While I have no idea exaclty what the new model is that LG is promoting with this unique marketing gimmick, here is a link to the LG’s refrigerator page just for their efforts and creativity. LINK

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About The Author

After graduating the Catholic University of America in 2005 with a B.S.B.A. in Finance, Mike went on to Tahoe to help with the launch of gCaptain's sister site, UnofficialSquaw.com. In June of 2008 Mike joined gCaptain.com as the first full-time employee in charge of sales and marketing and the day-to-day operations of gCaptain.com and Unofficial Networks, LLC.
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