File photo. Sembcorp Marine yard at Tuas in Singapore.
Singapore-based shipbuilder, Sembcorp Marine Ltd, is set to undergo a rebranding following the completion of its merger with Keppel Offshore & Marine Ltd. The company is proposing a name change to “Seatrium Limited” and will adopt a new brand identity for the combined entity.
The proposed name change, which is subject to shareholder approval, will not affect the identity of the company or any of its rights and obligations. It will, however, reflect the business and its aspiration to be a premier global player providing innovative engineering solutions for the offshore, marine, and energy industries.
To create the proposed name, the company considered more than 1000 possibilities and conducted a rigorous process of legal and linguistic screening to ensure its viability.
The result, Seatrium, is a combination of “sea” and “atrium” and represents the company’s commitment to unite world-class talent and engineering capabilities to create transformative and sustainable offshore and energy solutions.
Sembcorp Marine, with close to 60 years of track record in the design and construction of rigs, floaters, offshore platforms, and specialised vessels, offers a diversified portfolio of products and solutions that cover Renewables, Process, Gas, Ocean Living, and Advanced Drilling Rigs. With a growing focus on sustainable solutions, the company is committed to advancing the global energy transition and maritime decarbonisation.
The company’s businesses are supported by four commercial units: Rigs & Floaters, Repairs & Upgrades, Offshore Platforms, and Specialised Shipbuilding. Its customer base includes major energy companies, owners of floating production units, shipping companies, and cruise and ferry operators.
Sembcorp Marine operates shipyards and other facilities in Singapore, Brazil, China, Indonesia, Japan, Philippines, Norway, the United Kingdom, and the United States. The company said the proposed name change and rebranding is a strategic move for the company as it seeks to strengthen its position as a premier global player in the industry.
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