Bizarre Marketing – LG’s Unusual Launch of New Eco-Friendly Fridge

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LG, the global manufacturer of electronic products and home appliances, has converted a 70-meter long push barge into a large, floating advertisement for the launch of their new eco-friendly refrigerator.  The football field sized vessel/refrigerator sailed up the Seine from Le Havre to Paris between June 22 and June 25.

The new refrigerator uses LG’s “Linear Compressor” technology requiring 20 percent less energy than conventional refrigerators.  While I have no idea exaclty what the new model is that LG is promoting with this unique marketing gimmick, here is a link to the LG’s refrigerator page just for their efforts and creativity. LINK

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