The CMA CGM Benjamin Franklin calls at the Port of Los Angeles, December 26, 2015. Photo: Port of Los Angeles
French shipping giant CMA CGM has signed up to become the first ocean carrier listed on the online freight marketplace Freightos.
CMA CGM described the move as landmark agreement that advances digitization within the global shipping industry. Under the pilot agreement, CMA CGM will offer online bookings, guaranteed pricing, and secured capacity on CMA CGM China-US trade lanes, with additional lanes planned in the near future.
“Through this agreement, CMA CGM reinforces its position as a digital leader within the industry and takes yet another step towards its customer-centric strategy, offering importers and exporters of all sizes direct access to instant pricing, routing, and concrete sailing information in seconds, as well as guaranteed capacity,” CMA CGM said in press release.
CMA CGM’s inclusion on the Freightos platform marks for the first time that global shipping on key trade lanes can be accessed and booked similar to passenger travel or e-commerce, where customers can obtain guaranteed prices within seconds.
CMA CGM rates can now be found free of charge on the Freightos website.
Mathieu Friedberg, Senior Vice President – Commercial Agencies Network at CMA CGM Group said, “This initiative demonstrates our commitment to customer centricity. We’ve been on a journey to provide our customers with innovative offerings to ensure them the best shipping experience. This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, selling directly to shippers on Freightos.”
“This is a true win-win for the industry and a major step toward improving the customer experience,” said Zvi Schreiber, CEO and founder of Freightos. “With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity. This aligns with our goal to help logistics providers drive more value for customers, enabling smoother global trade, and ensuring more reliable and affordable supply of goods to end consumers.”
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