Royal Caribbean’s Symphony of the Seas. Photo: Royal Caribbean
Royal Caribbean Cruises Ltd, the world’s second largest cruise line operator, will now go by the new moniker: Royal Caribbean Group.
With the new name comes a new identity, as well. The company’s logo has also been updated with the iconic crown and anchor emblem being sharpened and made more symmetrical. The crown will officially now reside inside a circle at all times.
“The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Royal Caribbean Group chairman and CEO Richard Fain.
Royal Caribbean Group’s flagship cruise line brands still include Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises. Together, the brands operate 63 ships with an additional 16 on order as of July 10, 2020.
The new branding comes as the Royal Caribbean Group (NYSE: RCL) has suspended all sailings through September due to the COVID-19 pandemic. The voluntary suspension is in-line with the U.S. CDC required suspension for cruise lines operating out of the United States.
by David Shepardson (Reuters) – The U.S. Senate Commerce Committee will consider President-elect Joe Biden’s nomination of Rhode Island Governor Gina Raimondo to head the Commerce Department in a hearing...
Inmarsat’s newest and most powerful geostationary satellite to date has entered into commercial service, the company announced today. Inmarsat said that the introduction of its GX5 satellite will provide additional...
December 10, 2020
Total Views: 3356
Sign Up Now for gCaptain Daily
Just enter your email and get hot news every morning
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.