Carnival Corporation endeavored to entice the hundreds of millions of people watching the Super Bowl to head “Back to the Sea,” via a thought-provoking speech given by former U.S. President John F. Kennedy.
The ad was created by BBDO-Atlanta and directed by Academy-Award® winner Wally Pfister.
“We are tied to the ocean… and when we go back to the sea, whether it is to sail or to watch it … we are going back from whence we came,” President Kennedy says in his distinctive voice heard by viewers as they see illuminating scenes of the ocean’s natural beauty.
In the commercial’s full voice-over, representing a short clip from his speech kicking off the 1962 America’s Cup, the President’s remarks describe the emotional and innate connection that people have with the sea.
The following is the full version of the ad, via YouTube:
In the final scene of the ad, a striking image showed an armada of the company’s cruise ships sailing along as the sun set. gCaptain reached out to Carnival about the unique image and their creative agency LDWW Group responded to our query noting the image of the Carnival fleet was created with computer graphics and special effects. “We used 3D models of our ships and other computer generated models to simulate the fleet sailing together.”
Carnival Corp is the world’s largest cruise line managing a plethora of brands including AIDA cruises, Carnival, Costa, Cunard, Holland America Line, Princess Cruises, P&O Cruises and Seabourn.