The world’s longest continuously published newspaper will be ceasing it’s print operations and going totally digital by the end of the year. That’s right, Lloyd’s List says it will no long be offering its print edition after almost 300 years of providing printed news and information for the maritime industry.
In a statement posted to its website Wednesday, Lloyd’s List Editor Richard Meade confirmed the widely-known rumors that it will be going 100% digital following months of research and preparation. The move to digital only will be effective as of December 20, 2013.
“The landmark move follows many months of research and preparation and is – first and foremost – designed to ensure that the title continues to evolve with customer demand which now overwhelmingly favors a digital product,” Meade said in his statement.
Lloyd’s List said that in a customer survey carried out in June 2013 by its publishers, Informa Business Information, more than 97% of respondents said that their preferred way of accessing business information is online. Fewer than 2% of readers currently use print-only and no other means to access Lloyd’s List, the statement said.
Lloyd’s List first started in 1734 as a notice pinned to the wall of a coffee shop in London, and has been printing ever since.
“That aim has not changed, but the technology has and our customers are now accessing the industry’s most sophisticated intelligence source in any coffee shop, anywhere in the world 24 hours a day,” said Meade.
As to whether they will open up their content to the masses not willing to pay the $3,150 per year price tag… the answer appears to be no.
So does this mean our planned quarterly print edition, “gCaptain.com Magazine: Yesterday’s News, Tomorrow“, is a bad idea?