Well being the founder of gCaptain and holding a Master's Unlimited but not having sailed in the position of master for more then short term relief I can tell you my policy. If the article (or email, snail mail, comment...) is likely to be read by people unfamiliar with the industry and the article is an editorial or just needs to be placed in context, I add the title. Otherwise I leave it off. I am also guilty of using the title when money is involved, like when contacting potential advertisers 
I don't care much what other people of various tonnages do.... the only "captains" who bother me are those who put the title on all their magazine subscriptions while the ink is still wet on their license. What's the point?
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