A UK brewer has raised more than $260,000 for charity through the sale of its beer.
The UK-based seafarers charity, appropriately named Seafarers UK, says that this year alone, the brewer and premium pub company Fuller, Smith & Turner PLC, aks “Fuller’s”, has donated more than £30,000 to the organization through sales of its Seafarers Ale.
Fuller’s acquired the Gale’s-branded Seafarers Ale in 2005 and has since made a donation to Seafarers UK for every pint sold. The total raised to date exceeds £170,000, according to Seafarers UK, contributing to the organization’s annual grants of £2.5 million, paid to charities, organizations and projects that support seafarers in need, their families and dependents.
This year’s donation of £38,676 took place recently at the opening of The Admiralty, Fuller’s new pub on London’s Trafalgar Square, where Seafarers UK’s Director General Barry Bryant met with guest of honor, The Admiral Lord West of Spithead, himself a long term supporter of the charity, along with hosts Fuller’s CEO Simon Emeny and Sales Director Richard Fuller.
Admiral Lord West said: “It is a real pleasure to be able to see such a worthwhile charity receiving generous and constant support and it was great to be a part of today’s proceedings.:
Simon Emeny added: “To see this pub and area’s naval theme represented meaningfully is very important and we are delighted Seafarers UK could join us at the opening of The Admiralty to receive this donation.”
About Seafarers Ale:
Seafarers is brewed with a blend of finest-quality English malt, famous Gales yeast and the aptly named Admiral hop. At 3.6% ABV, it’s a superb, sessionable drop – perfect for a pint or two with your shipmates.
Faintly fruity on the nose, this light amber beer sails a steady course through well-developed malt character towards a satisfying, hoppy finish. The Gales yeast brings out soft fruit flavours, while the hops impart a zesty, spicy quality to the brew.
Find pint of Seafarers Ale by checking out Fuller’s pub finder.